Next Step Blog

Next Chapter: Partnering with Local Jails to Decrease Recidivism

April 14, 2021

Join Chelsea Kovalevskiy as she describes the Next Chapter Program—a partnership between the Dade County branch of the Cherokee Regional Library and the Dade County Jail. Learn how your library can utilize this program, or create your own, to make a life-changing impact to one of the most vulnerable populations within your community.

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Building News Literacy: Supporting Tweens and Teens in Developing News Literacy Skills 

April 21, 2021

Join Tom Bober, school librarian and 2018 Library Journal Mover and Shaker, to gain an understanding of tweens’ and teens’ news literacy realities. Librarians of all kinds will leave the webinar with a practical set of simple terms, resources, and approaches librarians can support their news literacy growth.

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Passive Programming that Pulls them In: Provocative Passive Programming Ideas 

May 12, 2021

Join Paula Willey and Andria Amaral, authors of The Passive Programming Playbook: 101 Ways to Get Library Customers Off the Sidelines, to turn your high concept goals into inclusive reality with practical examples of passive programming that works, taking a problem-solving approach to space, time, and money limitations - including how to create interactive programming when the doors to the library are locked. 

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Anderson blog

The "Marketing Funnel" Approach to Customer Engagement  

May 19, 2021

Join Cordelia Anderson, APR, to learn about the traditional concept of the “marketing funnel” to look at the ways that libraries get, keep, and sometimes lose customers. Learn about the stages of the funnel, the ways that customers move through the funnel, and some of the “holes” that cause us to lose customers along the way. Discover strategies to close these holes and increase customer engagement for your library, making your marketing more effective. 

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Stop Hiring Bad Bosses: How to Strengthen your Management Recruitment Strategies 

June 23, 2021

Join Elaina Norlin, author of Six Step Guide to Library Worker Engagement, to learn how to identify common recruitment mistakes, create "leadership vision statements" that will provide focus and clarity to support long-term strategic planning, and how to align these vision statements with candidate interview questions. 

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eResource usage by 70% in just one year!

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Library Marketing The Future of Libraries

How The Library of Michigan Created and Deployed a Statewide Professional Development Program Start to Finish in Just 3 Weeks

Niche Academy helps libraries train staff more quickly and efficiently than ever before. Get access to thousands of videos and tutorials from a global...

Library Marketing The Future of Libraries

How Suffolk Public library increased e-Resource Circulations by 70% In 1 Year

Since 2014, Niche Academy has been helping libraries all over the world dramatically increase their eResource circulation, with many seeing growth of ...

Library Marketing

3 Fixes for The Most Common Library Marketing Mistakes

Marketing, in the library world, is how we communicate our value to the people we serve. With effective marketing, we help potential users understand ...

Library Marketing

Library UX: 3 Rules for A Beautiful Website On Any Budget

Most of the patrons using the computers in your library and everyone who is connecting from outside the library will interact with your website. Given...

Library Marketing Library Education Webinars

Webinar: 15 Free Ways to Effectively Promote Your Library

Originally presented Oct. 14, 2016 For this webinar, we partnered with Kathleen O'Dell, the Community Relations Director at the Springfield Missouri P...

Library Marketing Library Education Webinars

Webinar: 5 Free (Or Very Cheap) Ideas For Beautiful Library Marketing

Originally presented August 17th, 2016. Most of us in the library world weren't trained to be marketers. We feel constrained by the limits of our expe...

Library Marketing

The Power of Beautiful - A Fresh Look at Library Marketing

I should start out by telling you that I'm not a graphic designer or an artist of any kind. I'm not a trained marketer either. I have an MA not an MBA...

Library Marketing Webinars

Webinar: Simplifying Library Marketing

Originally presented December 2015 This webinar focuses on some simple ways to drive up electronic resource utilization.

Library Marketing Library Education Webinars

Webinar: Creating Easy Promotional Graphics

Originally presented February 11, 2016 Shows easy to use tools and step-by-step techniques for creating graphics that effectively promote library reso...

Library Marketing Library Education Webinars

Webinar: Interview with Stephen Abram

Originally presented September 2015 Stephen Abram is a librarian and an advocate for libraries. He is a big picture thinker and a longtime observer an...

Library Marketing

Libraries Using Niche Academy in their Websites

There is a sense of community that runs deep among librarians. Generally speaking, they are quick to share their time and expertise, and also quick to...

Library Marketing Library Education

Library Education with Niche Academy Tutorials VS. Vendor Tutorials

INTRODUCTION: The Niche Academy platform provides value to libraries by helping them deliver their own educational curriculum more efficiently. The re...

Library Marketing

4 Steps to Shift Your Library Marketing Into High Gear

Libraries offer a great product to their customers. They offer educational resources that help people solve their most pressing problems and achieve t...

Library Marketing

The Single Best Way to Increase Patron Awareness

There’s a car dealership near where I live that has a new motto: “We Hear You”. They have a long-running series of billboards emphasizing the message ...

Library Marketing Library Education

4 Ways To Make Your Patrons Happier

All too often I hear people say, “I didn’t know xyz resource was available from the library.”  Then, inevitably a little while later I hear, “How does...