In this free webinar, Jamie LaRue shares how to break through confirmation bias and tell an emotionally powerful story about your library.
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Originally presented January 7, 2026
OCLC's From Awareness to Funding studies exposed a disturbing truth: use has nothing to do with library support. Moreover, public support for libraries is falling. Yet those of us working in libraries know how powerful and even transformational our services can be both for individuals and communities. So if the threat to our existence has been growing, and it has, for over 60 years, how do we tell a library story that actually changes hearts and minds?
Join Jamie LaRue to learn:
- Research regarding library support
- A formula for breaking through confirmation bias
- The structure of an emotionally powerful story, and how to customize it
Click the video below to access the recording, slides, and transcripts.
When you continue past the introduction to the webinar, you'll be prompted to log in. We require login to view the whole tutorial so we can provide certificates of completion for your records and for professional development credit. No purchase is required and you can create a Niche Academy account if you don't already have one. The certificate will be available for download when you have completed all sections of the tutorial.
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