About
Niche Academy

At Niche Academy, we live by a simple motto:

We provide tools that inspire learning and drive team success.

We began our journey as a learning platform for libraries. And, as we continue to serve this community, we've expanded to support nonprofits and other organizations facing similar challenges. Keep reading to learn more. 

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Jeromy Wilson, CEO

Our Story

The idea for Niche Academy started with a question:

Why weren't more people using library e-resources?

That question had deep roots. Our Founder and CEO, Jeromy Wilson, was only four years old when his dad helped start Dynix, a company responsible for the software that replaced library card catalogs. Growing up, Jeromy tagged along to countless library events—and took a job at Dynix after college. A few years in, he began to notice that despite the growing availability of online resources, usage remained low.

Jeromy set out to solve this new problem for libraries in 2014. He ended up building a team to create a lightweight learning platform designed to help patrons understand how to use digital resources. This early version of Niche Academy made it easy for libraries to embed short tutorials directly into their websites—delivering support in the moment, right when it's needed.

As the platform gained traction, we listened closely to our customers, and it became clear that libraries also needed better ways to train staff and volunteers. In response, Niche Academy evolved.

Today, we continue to expand our tutorial library to cover staff development, compliance, and more. We also make regular improvements to our easy-to-use authoring tools and other platform features for creating, sharing, and tracking training. We serve more than 1,700 libraries, nonprofits, and other mission-driven organizations around the world. Their goals inspire our work.

Our Milestones

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2014

Niche Academy's Journey Begins

Pioneering digital learning solutions for libraries

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2016

Advancing Library Success

Developed breakthrough solutions to boost
e-resource circulation

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2017

Expanding Globally

First international milestone:
Connecting with Australian libraries

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2019

Crossing the Atlantic

Bringing innovative learning solutions to the United Kingdom

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2020

Shifting Learning Perspectives

Training focus expands: Staff development becomes a priority

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2022

Broadening Organizational Impact

Introducing comprehensive soft skill and leadership tutorials

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2025

Cultivating Excellence in Leadership and Training

Launching tiered subscriptions to serve a broader learning community

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Meet the Team

We're a team of creators, educators, designers, developers, and customer advocates who care deeply about helping people grow through learning. Our full-time staff brings years of expertise in libraries, nonprofits, software, and training.

We also work with talented contractors and contributors who help us build, refine, and support the Niche Academy platform.

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Adam Flores

Illustrator

For Adam, art is an obsession and a profession; it's his way to make people's lives better and to tell their stories

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Adam Watson

Storyboard Artist & Motion Coordinator

Adam is a visual wizard. His alchemical skill takes our instructional text and turns it to storyboard gold!

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Berin Hamilton

UI/UX Designer

Cybersecurity is a curious field for someone as outdoorsy as Berin, but she has the brains for any challenge.

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Bizzah Batool

Senior Product Manager

Bizzah is trying to learn the higher purpose of this world, while unleashing the power of now.

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Brent Packer

Partnership Manager

Brent was an all-star athlete in high school. But he doesn't talk about that now.

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Dan Oldham

Partnership Manager

Dan's job provides for a wife and 6 kids. Which probably explains his work ethic.

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Ekaterina (Kate) Kraeva

2D Animator

Kate uses skill and magic (but mostly skill) to bring our training videos to life.

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Ibtisam Khalid

Full Stack Developer

If it's a complicated problem or it has to look just right, we lean on Ibtisam.

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Jeremy Tuttle (JT)

Director of Learning Design

JT is a writer who also happens to make killer videos. And we were looking for someone with a "J" name.

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Jeromy Wilson

Founder & CEO

Jeromy started Niche Academy because he had a hard time sitting still at a regular job.

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Julie Edwards

Instructional Designer

We lured Julie away from a tenured professorship. We're still not sure how.

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Ken Bonney

Director of Customer Success

Ken brings a spirit of 'Ohana' to support. And an endless supply of Aloha shirts he wears every day.

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Margaret Helthaler

Director of Marketing

Margaret is an artist and educator at heart. She uses both sensibilities to inform our marketing content.

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Marianne Weyand

Accounting and Bookkeeping

Marianne sounds sweet on the phone, but our CRM obeys her with fear and trembling.

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Mubeen Munir

Software Engineer

With an eye for innovation, Mubeen excels in problem-solving and turning challenges into opportunities.

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Muslim Munir

Director of Software

Muslim has a supply of patience that's equal to our nit-pickiness. We couldn't live without him.

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Pierre Thomas

Customer Success Specialist

When you see Pierre, his shoes will match his watch band, which matches his shirt, which will match his hat.

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Rachel Hamilton

Customer Success Specialist

Rachel is our Niche Academy X Games Athlete enjoying surfing, hiking, snowboarding, and skydiving. Not even being chased by mountain goat keeps Rachel from her adventures.

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Vesta Nartey

Video Editor/Animator

Vesta studies subtle things like motion design and Japanese. You'll see her deft touch in our videos.

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Westyn Drake

Software Engineer

Westyn believes there are 10 types of people in the world, those who understand binary and those who don't.

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Xenos Mesa

Lead Illustrator

Xenos was born to be a visual alchemist. Happily, he's still willing to draw for Niche Academy.

ABOUT US

Our Values

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We are people-focused.

We bet on our team members by extending trust and investing in their growth. We value people over profits. We improve lives—internally and for our customers.

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We embrace a growth mindset.

We own our mistakes and work to correct them. We welcome new challenges and strive to exceed expectations.

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We are kind and empathetic.

We assume the best intent and recognize our impact on others. We’re generous with praise and listen more than we talk.

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We are open-minded.

We embrace different backgrounds, perspectives, and experiences. We explore outside ideas.

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We are trustworthy.

We keep our commitments. We set responsible expectations, follow through, and do our homework to provide accurate information.

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SEE HOW IT WORKS

Training that Grows with You

Our platform has evolved by listening closely to the people we serve. Whether you're just getting started or already running a well-established training program, Niche Academy is ready to meet you where you are. Start a free trial and see how your ideas can come to life.