Marketing, in the library world, is how we communicate our value to the people we serve. With effective marketing, we help potential users understand ...
Marketing, in the library world, is how we communicate our value to the people we serve. With effective marketing, we help potential users understand ...
Most of the patrons using the computers in your library and everyone who is connecting from outside the library will interact with your website. Given...
Originally presented Oct. 14, 2016 For this webinar, we partnered with Kathleen O'Dell, the Community Relations Director at the Springfield Missouri P...
Originally presented August 17th, 2016. Most of us in the library world weren't trained to be marketers. We feel constrained by the limits of our expe...
I should start out by telling you that I'm not a graphic designer or an artist of any kind. I'm not a trained marketer either. I have an MA not an MBA...
Originally presented December 2015 This webinar focuses on some simple ways to drive up electronic resource utilization.
Originally presented February 11, 2016 Shows easy to use tools and step-by-step techniques for creating graphics that effectively promote library reso...
Originally presented September 2015 Stephen Abram is a librarian and an advocate for libraries. He is a big picture thinker and a longtime observer an...
There is a sense of community that runs deep among librarians. Generally speaking, they are quick to share their time and expertise, and also quick to...
INTRODUCTION: The Niche Academy platform provides value to libraries by helping them deliver their own educational curriculum more efficiently. The re...
Libraries offer a great product to their customers. They offer educational resources that help people solve their most pressing problems and achieve t...
There’s a car dealership near where I live that has a new motto: “We Hear You”. They have a long-running series of billboards emphasizing the message ...
All too often I hear people say, “I didn’t know xyz resource was available from the library.” Then, inevitably a little while later I hear, “How does...
And I'm one step ahead of the shoe shine, Two steps away from the county line, Just trying to keep my customers satisfied With apologies to Simon and ...
Sometimes you want to go out and sit down at the pizza restaurant. Other times you want it delivered so you can eat it wearing pajamas while you watc...
