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Marketing eResources and Demonstrating Their Programming Potential

January 20, 2021

Join Sonya Schryer Norris and Liz Breed to walk through how they’ve applied industry-standard best marketing practices. They'll do five deep dives from real life experiences marketing eResources (including Niche Academy) and point out the how’s and why’s of what works and what doesn’t.

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dec27web

Library as Small Press: How To Publish Creative Books To Serve Your Patrons

January 27, 2021

In this webinar, you’ll learn the basic steps to publishing and promoting a print and digital book as well as ideas for programming and community partnerships stemming from your book. Examples from libraries across North American are included, as well as tips for publishing on a budget.

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feb10webinar

I’m ready for my close up: Moving from face-to-face to webcam presentations

February 10, 2021

Join Tiffini Travis to learn practical tools to help you present online, engage your audience, improve your presentation skills (both-in person and online) and enhance your image via webcam.

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Feb17webinar

Social Work in Rural and Small Libraries

February 17, 2021

Join Tiffany Russell, LMSW, to learn more about the Social Workers in Rural and Small Libraries project,  the work being done to promote this initiative, and how libraries can find creative ways to utilize social workers. 

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mar3webinar

Engaging with Patrons on Social Media

March 3, 2021

Join Tiffany Breyne, Communications Coordinator at Skokie Public Library (IL), to learn practical tips on how to crowd-source content from staff and followers, tools to make social posts easier to plan ahead, which platforms are less (or more) time consuming, and how to promote advisory and librarian expertise online.

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books

See how Niche Academy helps libraries increase

eResource usage by 70% in just one year!

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Library Marketing The Future of Libraries

How Suffolk Public library increased e-Resource Circulations by 70% In 1 Year

Since 2014, Niche Academy has been helping libraries all over the world dramatically increase their eResource circulation, with many seeing growth of ...

Library Marketing

3 Fixes for The Most Common Library Marketing Mistakes

Marketing, in the library world, is how we communicate our value to the people we serve. With effective marketing, we help potential users understand ...

Library Marketing

Library UX: 3 Rules for A Beautiful Website On Any Budget

Most of the patrons using the computers in your library and everyone who is connecting from outside the library will interact with your website. Given...

Library Marketing Library Education Webinars

Webinar: 15 Free Ways to Effectively Promote Your Library

Originally presented Oct. 14, 2016 For this webinar, we partnered with Kathleen O'Dell, the Community Relations Director at the Springfield Missouri P...

Library Marketing Library Education Webinars

Webinar: 5 Free (Or Very Cheap) Ideas For Beautiful Library Marketing

Originally presented August 17th, 2016. Most of us in the library world weren't trained to be marketers. We feel constrained by the limits of our expe...

Library Marketing

The Power of Beautiful - A Fresh Look at Library Marketing

I should start out by telling you that I'm not a graphic designer or an artist of any kind. I'm not a trained marketer either. I have an MA not an MBA...

Library Marketing Webinars

Webinar: Simplifying Library Marketing

Originally presented December 2015 This webinar focuses on some simple ways to drive up electronic resource utilization.

Library Marketing Library Education Webinars

Webinar: Creating Easy Promotional Graphics

Originally presented February 11, 2016 Shows easy to use tools and step-by-step techniques for creating graphics that effectively promote library reso...

Library Marketing Library Education Webinars

Webinar: Interview with Stephen Abram

Originally presented September 2015 Stephen Abram is a librarian and an advocate for libraries. He is a big picture thinker and a longtime observer an...

Library Marketing

Libraries Using Niche Academy in their Websites

There is a sense of community that runs deep among librarians. Generally speaking, they are quick to share their time and expertise, and also quick to...

Library Marketing Library Education

Library Education with Niche Academy Tutorials VS. Vendor Tutorials

INTRODUCTION: The Niche Academy platform provides value to libraries by helping them deliver their own educational curriculum more efficiently. The re...

Library Marketing

4 Steps to Shift Your Library Marketing Into High Gear

Libraries offer a great product to their customers. They offer educational resources that help people solve their most pressing problems and achieve t...

Library Marketing

The Single Best Way to Increase Patron Awareness

There’s a car dealership near where I live that has a new motto: “We Hear You”. They have a long-running series of billboards emphasizing the message ...

Library Marketing Library Education

4 Ways To Make Your Patrons Happier

All too often I hear people say, “I didn’t know xyz resource was available from the library.”  Then, inevitably a little while later I hear, “How does...

Library Marketing

7 Steps to Public Library Patron Satisfaction

And I'm one step ahead of the shoe shine, Two steps away from the county line, Just trying to keep my customers satisfied With apologies to Simon and ...