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Library Marketing

3 Fixes for The Most Common Library Marketing Mistakes

Marketing, in the library world, is how we communicate our value to the people we serve. With effective marketing, we help potential users understand ...

Library Marketing

Library UX: 3 Rules for A Beautiful Website On Any Budget

Most of the patrons using the computers in your library and everyone who is connecting from outside the library will interact with your website. Given...

Library Marketing Library Education Webinars

Webinar: 15 Free Ways to Effectively Promote Your Library

Originally presented Oct. 14, 2016 For this webinar, we partnered with Kathleen O'Dell, the Community Relations Director at the Springfield Missouri P...

Library Marketing Library Education Webinars

Webinar: 5 Free (Or Very Cheap) Ideas For Beautiful Library Marketing

Originally presented August 17th, 2016. Most of us in the library world weren't trained to be marketers. We feel constrained by the limits of our expe...

Library Marketing

The Power of Beautiful - A Fresh Look at Library Marketing

I should start out by telling you that I'm not a graphic designer or an artist of any kind. I'm not a trained marketer either. I have an MA not an MBA...

Library Marketing Webinars

Webinar: Simplifying Library Marketing

Originally presented December 2015 This webinar focuses on some simple ways to drive up electronic resource utilization.

Library Marketing Library Education Webinars

Webinar: Creating Easy Promotional Graphics

Originally presented February 11, 2016 Shows easy to use tools and step-by-step techniques for creating graphics that effectively promote library reso...

Library Marketing Library Education Webinars

Webinar: Interview with Stephen Abram

Originally presented September 2015 Stephen Abram is a librarian and an advocate for libraries. He is a big picture thinker and a longtime observer an...

Library Marketing

Libraries Using Niche Academy in their Websites

There is a sense of community that runs deep among librarians. Generally speaking, they are quick to share their time and expertise, and also quick to...

Library Marketing Library Education

Library Education with Niche Academy Tutorials VS. Vendor Tutorials

INTRODUCTION: The Niche Academy platform provides value to libraries by helping them deliver their own educational curriculum more efficiently. The re...

Library Marketing

4 Steps to Shift Your Library Marketing Into High Gear

Libraries offer a great product to their customers. They offer educational resources that help people solve their most pressing problems and achieve t...

Library Marketing

The Single Best Way to Increase Patron Awareness

There’s a car dealership near where I live that has a new motto: “We Hear You”. They have a long-running series of billboards emphasizing the message ...

Library Marketing Library Education

4 Ways To Make Your Patrons Happier

All too often I hear people say, “I didn’t know xyz resource was available from the library.”  Then, inevitably a little while later I hear, “How does...

Library Marketing

7 Steps to Public Library Patron Satisfaction

And I'm one step ahead of the shoe shine, Two steps away from the county line, Just trying to keep my customers satisfied With apologies to Simon and ...

Library Marketing Library Education

Introducing the Niche Academy Side Slider

Sometimes you want to go out and sit down at the pizza restaurant.  Other times you want it delivered so you can eat it wearing pajamas while you watc...