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Webinar: Library Marketing 101

In this free one-hour webinar, Mark Aaron Polger introduces beginners to library marketing terminology and concepts.

Webinar: Library Marketing 101

Originally presented November 15, 2023

This one-hour webinar will introduce learners to library marketing terminology and concepts. Mark Aaron Polger will introduce beginners to the library marketing "umbrella" and explain the differences between the terms outreach, marketing, promotions, communications, publicity, and public relations (PR).

By the end of this webinar, learners will gain a deeper understanding of how these concepts apply to libraries. Join us to learn how to:

Define library marketing, as it applies to libraries and nonprofit organizations.

Distinguish the components of the library marketing umbrella (outreach, promotions, communications, public relations, and publicity).

Identify how market research should be used to study your users before engaging in marketing activities.

Understand how to split your users into "segments" so that your marketing is tailored and focused.

Click below to experience this webinar as a tutorial. When you continue past the introduction to the webinar, you'll be prompted to log in. We require login to view the whole tutorial so we can provide certificates of completion for your records and for professional development credit. No purchase is required and you can create a Niche Academy account if you don't already have one. The certificate will be available for download when you have completed all sections of the tutorial.  

Niche Academy Webinar – Library Marketing 101

Click the links below to download additional resources: 

Library Marketing 101 Slides
Library Marketing 101 Chat Transcript
Library Marketing 101 Audio Transcript

Click the links below to watch Mark Aaron's previous Niche Academy webinars: 

UX Research Methods for Libraries
Developing a Compelling Teaching Philosophy Statement
Designing Effective Library Signage: Communicating Strategically to Your Users

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