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Library Marketing

4 Steps to Shift Your Library Marketing Into High Gear

Libraries offer a great product to their customers. They offer educational resources that help people solve their most pressing problems and achieve t...

Library Marketing

The Single Best Way to Increase Patron Awareness

There’s a car dealership near where I live that has a new motto: “We Hear You”. They have a long-running series of billboards emphasizing the message ...

Library Marketing Library Education

4 Ways To Make Your Patrons Happier

All too often I hear people say, “I didn’t know xyz resource was available from the library.”  Then, inevitably a little while later I hear, “How does...

Library Marketing

7 Steps to Public Library Patron Satisfaction

And I'm one step ahead of the shoe shine, Two steps away from the county line, Just trying to keep my customers satisfied With apologies to Simon and ...

Library Marketing Library Education

Introducing the Niche Academy Side Slider

Sometimes you want to go out and sit down at the pizza restaurant.  Other times you want it delivered so you can eat it wearing pajamas while you watc...

Social Media Library Marketing

Reader's Advisory: Library Facebook Posts That Don't Suck

Most libraries have a Facebook page these days. It’s the thing to do. Having surveyed a fair sample of those pages, though, I think many libraries fee...

Social Media Library Marketing

Facebook For Libraries: How to Create a Quick and Appealing Post

I’ve been doing a lot of web demos for libraries around the country lately. As I'm showing people options for promoting library resources, I’ve notice...