Library Education

Webinar: Academic Library Marketing 101: Identifying Priorities, Creating a Budget, and Tailoring your Message

In this webinar, you'll learn how to identify your top marketing priorities, create a marketing budget, and tailor your library marketing strategy & message.

Originally presented June 8, 2022

In this presentation, Stephanie Espinoza Villamor and Kimberly Shotick help you learn how to create assessable outreach and marketing goals tied to institutional priorities. You'll also learn how to draft a related budget and tailor your communication strategy.

Academic librarians will get the most out of the presentation, though much content is applicable across all library types. Whether you're new to the topic or looking to refine your own practices, this webinar is for you. 

Click below to experience this webinar as a tutorial. When you continue past the introduction to the webinar, you'll be prompted to log in. We require login to view the whole tutorial so we can provide certificates of completion for your records and for professional development credit. No purchase is required and you can create a Niche Academy account if you don't already have one. The certificate will be available for download when you have completed all sections of the tutorial.  


Click the link below to download the presentation slides:
Academic Library Marketing Slides

Click the link below to download the intended Q&A
Academic Library Marketing Extended Q&A

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