Calculate and communicate ROI for a fuller picture of your library.

Al Hayden discusses how to calculate and communicate return on investment to create a fuller picture of your library.   

A library should never be looked at solely in terms of numbers, but adding numbers to your library’s narrative can deepen understanding of your library’s value to its community. Because libraries receive taxpayer dollars to provide services to their communities, comparing the value of those services to the taxpayer investment can be a powerful tool in telling your library’s story. Broadcasting your library’s return on investment can help budget decision-makers understand how far a library can stretch a taxpayer dollar and demonstrate that their library is a worthy investment in their community.

In this webinar, Al Hayden, Library Advisory Specialist with the Massachusetts Board of Library Commissioners, will discuss a library’s return on investment (ROI): how to calculate it, how to communicate it, and how to combine it with other library data to create a fuller, richer picture of your library.

Library administrators and library advocates will come away with an additional tool in their data toolkit and resources that can enrich your library’s narrative. Nonprofits, such as Friends of Libraries and 501(c)3 Trustees Boards, can also use this information to communicate to their stakeholders and donors the impact of their donations.