When managing change initiatives, leaders need to engage and effectively utilize supportive stakeholders who are willing to reinforce key change messages and encourage others to try out and adopt new behaviors. At the same time, leaders need to seek out, hear, and potentially act upon views that are in opposition to what the change is intended to accomplish or how the change is being implemented.
In this webinar, Kathryn Zukof, author of The Hard and Soft Sides of Change Management: Tools for Managing Process and People, will explain how to tap into and leverage both perspectives - advocates and the devil’s advocate – during any change effort. Kathryn will describe actions leaders can take to enlist the participation of supportive stakeholders at every level in the organization to achieve the advocacy that’s needed for the change to succeed. And she’ll provide concrete steps leaders can take to actively seek out contrarian and critical viewpoints and use this information to improve project outcomes.
If you're interested but not able to attend the live webinar, go ahead and register. We'll send a recording to all registrants after the fact.
Kathryn Zukof is a Learning and Organizational Development consultant and educator with over thirty-five years of experience in industries ranging from manufacturing to higher education to technology services. Her work has focused on helping organizations create and implement innovative approaches to leadership development and succession management, foster an environment of continuous learning, and plan and navigate through transformational change.
Kathryn has a PhD in Social Psychology and an MBA in Marketing. She has taught graduate and undergraduate coursesand held management roles in client relations, product development, and marketing in the technology services sector. Kathryn is the author of The Hard and Soft Sides of Change Management: Tools for Managing Process and People.
