A wooden sign with a blue arrow in front of a field of grass

Originally presented March 9, 2022

In this webinar, Mark Aaron Polger discusses some of the best practice guidelines when designing effective library signage. He covers the process of conducting a signage audit (or inventory) and how to use different signage research techniques in order to get feedback from your users.

Topics include how to compose an effective signage message, design basics, the different types of digital signage, mounting/placement, and ADA compliance. This session is interactive and practical, as participants can immediately improve the quality of their signs.

Additionally, Mark discusses the steps in creating a library signage policy document. Lastly, Mark discusses digital signage and the different technical specifications needed for a digital signage system in your library.

Participants will be able to:

1. Apply the best practices for creating effective print and digital library signage

2. Implement a signage audit in order to evaluate the current state of your library's signage

3. Identify "touchpoints" in your library in order to inform you how to place library signage.

4. Utilize different signage research techniques that will help provide valuable quantitative and qualitative data about your users.

5. Understand how ADA compliance can affect the design and placement of library signage

6. Create a library signage policy for your library.

Click below to experience this webinar as a tutorial. When you continue past the introduction to the webinar, you'll be prompted to log in. We require login to view the whole tutorial so we can provide certificates of completion for your records and for professional development credit. No purchase is required and you can create a Niche Academy account if you don't already have one. The certificate will be available for download when you have completed all sections of the tutorial.  


Click the link below to download the presentation slides:
Designing Effective Library Signage Slides

Click the link below to download the chat transcript: 
Designing Effective Library Signage Chat

Mark Aaron Polger

Mark Aaron Polger is an academic librarian and information literacy instructor at the College of Staten Island, City University of New York (CUNY). He received his MLIS degree in 2000 from the University of Western Ontario and has been working in libraries since 1992. In 2019, he wrote Library Marketing Basics, published by Rowman and Littlefield Publishers. This "how-to" guide is a great introductory text to library workers who are charged with marketing their libraries to different targeted groups. His latest book Library Signage and Wayfinding Design: Communicating Effectively with Your Users was released in early November 2021 by ALA Editions.

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