Originally presented August 26, 2020 In normal times, a library’s relationship-based reference collection empowers librarians to direct patrons with t...
Join Chelsea Kovalevskiy as she describes the Next Chapter Program—a partnership between the Dade County branch of the Cherokee Regional Library and the Dade County Jail. Learn how your library can utilize this program, or create your own, to make a life-changing impact to one of the most vulnerable populations within your community.
Join Tom Bober, school librarian and 2018 Library Journal Mover and Shaker, to gain an understanding of tweens’ and teens’ news literacy realities. Librarians of all kinds will leave the webinar with a practical set of simple terms, resources, and approaches librarians can support their news literacy growth.
Join Paula Willey and Andria Amaral, authors of The Passive Programming Playbook: 101 Ways to Get Library Customers Off the Sidelines, to turn your high concept goals into inclusive reality with practical examples of passive programming that works, taking a problem-solving approach to space, time, and money limitations - including how to create interactive programming when the doors to the library are locked.
Join Cordelia Anderson, APR, to learn about the traditional concept of the “marketing funnel” to look at the ways that libraries get, keep, and sometimes lose customers. Learn about the stages of the funnel, the ways that customers move through the funnel, and some of the “holes” that cause us to lose customers along the way. Discover strategies to close these holes and increase customer engagement for your library, making your marketing more effective.
Join Elaina Norlin, author of Six Step Guide to Library Worker Engagement, to learn how to identify common recruitment mistakes, create "leadership vision statements" that will provide focus and clarity to support long-term strategic planning, and how to align these vision statements with candidate interview questions.
