This one-hour webinar will introduce learners to library marketing terminology and concepts. Mark Aaron Polger will introduce beginners to the library marketing "umbrella" and explain the differences between the terms outreach, marketing, promotions, communications, publicity, and public relations (PR).
By the end of this webinar, learners will gain a deeper understanding of how these concepts apply to libraries. Join us to learn how to:
Define library marketing, as it applies to libraries and nonprofit organizations.
Distinguish the components of the library marketing umbrella (outreach, promotions, communications, public relations, and publicity).
Identify how market research should be used to study your users before engaging in marketing activities.
Understand how to split your users into "segments" so that your marketing is tailored and focused.
If you're interested but not able to attend the live webinar, go ahead and register. We'll send a recording to all registrants after the fact.
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