Wednesday Nov 15 at 2:00 pm US Eastern, 11:00 am US Pacific

This one-hour webinar will introduce learners to library marketing terminology and concepts. Mark Aaron Polger will introduce beginners to the library marketing "umbrella" and explain the differences between the terms outreach, marketing, promotions, communications, publicity, and public relations (PR).

By the end of this webinar, learners will gain a deeper understanding of how these concepts apply to libraries. Join us to learn how to:

Define library marketing, as it applies to libraries and nonprofit organizations.

Distinguish the components of the library marketing umbrella (outreach, promotions, communications, public relations, and publicity).

Identify how market research should be used to study your users before engaging in marketing activities.

Understand how to split your users into "segments" so that your marketing is tailored and focused.

If you're interested but not able to attend the live webinar, go ahead and register. We'll send a recording to all registrants after the fact.


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Polger headshot

About Mark Aaron

Mark Aaron Polger is an academic librarian, information literacy instructor and Coordinator of Library Outreach at the College of Staten Island, City University of New York, where they coordinate marketing and outreach activities, engage in campus community partnerships, and assist in the assessment of library services and resources. Currently, they are a PhD candidate in the Graduate School of Education, University at Buffalo, State University of New York (SUNY). 

They are the Founder and Editor-in-Chief of the open-access, peer reviewed journal Marketing Libraries Journal, and the author of three books: Library Signage and Wayfinding Design, Library Marketing Basics, and Engaging Diverse Learners: Teaching Strategies for Academic Librarians.


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