Anderson blog

The "Marketing Funnel" Approach to Customer Engagement  

May 19, 2021

Join Cordelia Anderson, APR, to learn about the traditional concept of the “marketing funnel” to look at the ways that libraries get, keep, and sometimes lose customers. Learn about the stages of the funnel, the ways that customers move through the funnel, and some of the “holes” that cause us to lose customers along the way. Discover strategies to close these holes and increase customer engagement for your library, making your marketing more effective. 

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Community Homelessness: What Can Libraries Do?  

June 16, 2021

Join Julie Ann Winkelstein for a brief overview of who is unhoused, the numerous ways community members experience homelessness, and insights into its impact on people’s lives, including daily trauma. Julie will share actions library staff can take, and provide specific examples of the various ways in which libraries are addressing the physical, emotional and practical needs of their unhoused community members.

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Stop Hiring Bad Bosses: How to Strengthen your Management Recruitment Strategies 

June 23, 2021

Join Elaina Norlin, author of Six Step Guide to Library Worker Engagement, to learn how to identify common recruitment mistakes, create "leadership vision statements" that will provide focus and clarity to support long-term strategic planning, and how to align these vision statements with candidate interview questions. 

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Users at the Center of Everything: Service Design in Rapidly Changing Libraries 

July 7, 2021

Join Callan Bignoli and Lauren Stara for an exploration of service design – what it is and how it can make your library better by keeping users at the center of every decision. Digital, physical, and even philosophical: it’s all about service.

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Assisting Library Patrons with Legal Questions: Legal Reference Interviews, Referrals, Programming, and Outreach 

July 14, 2021

Join Deborah Hamilton to learn how to do a legal reference interview and what types of information you can provide; how to connect with legal service organizations in the community so you can make good referrals; and discuss possible ideas for legal programs that you can offer to your patrons.  

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See how Niche Academy helps libraries increase

eResource usage by 70% in just one year!

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Blog

Is Your Website User-Friendly?

Over the last year, many libraries have seen an exponential increase in the number of online visitors they receive. Due to Covid restrictions and the ...

Blog

Training Student Workers in the Library

One of the earliest uses of Niche Academy at an academic library was a tutorial for student employees at Utah State University training them in safety...