Over the last year, many libraries have seen an exponential increase in the number of online visitors they receive. Due to Covid restrictions and the ...
Join Cordelia Anderson, APR, to learn about the traditional concept of the “marketing funnel” to look at the ways that libraries get, keep, and sometimes lose customers. Learn about the stages of the funnel, the ways that customers move through the funnel, and some of the “holes” that cause us to lose customers along the way. Discover strategies to close these holes and increase customer engagement for your library, making your marketing more effective.
Join Julie Ann Winkelstein for a brief overview of who is unhoused, the numerous ways community members experience homelessness, and insights into its impact on people’s lives, including daily trauma. Julie will share actions library staff can take, and provide specific examples of the various ways in which libraries are addressing the physical, emotional and practical needs of their unhoused community members.
Join Elaina Norlin, author of Six Step Guide to Library Worker Engagement, to learn how to identify common recruitment mistakes, create "leadership vision statements" that will provide focus and clarity to support long-term strategic planning, and how to align these vision statements with candidate interview questions.
Join Callan Bignoli and Lauren Stara for an exploration of service design – what it is and how it can make your library better by keeping users at the center of every decision. Digital, physical, and even philosophical: it’s all about service.
Join Deborah Hamilton to learn how to do a legal reference interview and what types of information you can provide; how to connect with legal service organizations in the community so you can make good referrals; and discuss possible ideas for legal programs that you can offer to your patrons.