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Originally presented December 1, 2021

Communicating and interacting with elected officials is not something you learn in library school, yet is a fundamental part of the job of many library leaders.

In this webinar, Larry Neal, director of the Clinton-Macomb Public Library and Policy Corps Fellow for the ALA Public Policy and Advocacy Office, helps you build your advocacy skills and confidence.

Learn how to educate decision-makers about the importance of the library to your customers - their constituents - through facts, stories and personal interactions. Remember, if you don’t advocate for your library, who will?

Click below to experience this webinar as a tutorial. When you continue past the introduction to the webinar, you'll be prompted to log in. We require login to view the whole tutorial so we can provide certificates of completion for your records and for professional development credit. No purchase is required and you can create a Niche Academy account if you don't already have one. The certificate will be available for download when you have completed all sections of the tutorial.  


Click the link below to download the presentation slides:
Tips and Tricks Slides

Larry Neal

Larry Neal is the director of the Clinton-Macomb Public Library, a state-of-the-art district library serving 180,000 residents of Clinton Township and Macomb Township in the suburbs of Detroit. He has 39 years of public library experience, holds a BA in Spanish and German and an MBA from Oakland University as well as an MSI-LIS from the University of Michigan. He is a past president of the Michigan Library Association, a past president of the Public Library Association, and a Library Journal Mover & Shaker. He currently serves on the Executive Board of the American Library Association and is a Policy Corps Fellow for the ALA Public Policy and Advocacy Office.

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